Dating App Popularity By State

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Dating App Popularity By State Rating: 3,6/5 2037 reviews
  • State of the Date: Tinder and Bumble Get All the Attention. Published: January 15, 2020. CivicScience took a look at a quartet of popular dating apps – Tinder, Bumble, Match.com and eHarmony – to gauge how singles are navigating the dating world. And when it comes to overall usage, there’s not much.
  • Lots of recent, trendy dating apps focus on women for a reason. Most of them are popular in states with some serious girl power going on. As one of the states with the top 5 best paid leave and wage equality ratings in the U.S., New Jersey knows that ladies’ choice Bumble is the only way to find a sweetie.

The geniuses over at Google help to aggregate and dissect data on where the hotspots are for online dating in the country through Google Trends. We took this data and are here to show you our list of the states in America where online dating is the most popular. Here’s the top ten states where online dating is the most popular!

YakobchukOlena/Fotolia

When it comes to choosing a dating app, it's definitely not a one-size-fits-all-approach. Different dating apps are good for different things. And whether you're looking for sex, a relationship, or just feeling out what's out there, one of the most important things about using an app is finding a platform that works for you.

'Successfully using a dating app means that it is providing you with your desired outcome,' Antonia Hall, psychologist, relationship expert, and author of The Ultimate Guide to a Multi-Orgasmic Life, tells Bustle. 'For some, that may mean finding a well-suited match for a long-term relationship or marriage. For others, it might mean finding attractive partners for casual hookups.'

But there are so many different dating apps out there, it can be difficult to know where to begin — and some dating apps are definitely more popular than others. Interestingly, new data shows just how much the most popular dating apps vary from state to state. SimpleTexting, the SMS and text marketing services company, looked at the most popular dating app Google searches in every state to figure out which apps where the most popular around the country — and it was way more varied than you might think.

Match came in at number one in 11 different states, while Tinder came in second, ranking number one in six states — and there were a whole lot of other apps that were the favorite in just a couple of states here and there.

Want to know where people were swiping near you? Here are some of the top dating apps, by state, because Tinder definitely doesn't have the monopoly on right swipes.

Ah, the time-pressed Californians. Maybe that's why they go with Coffee Meets Bagel, a dating app that only gives you curated matches only once a day, to keep swiping from taking over your life.

If you haven't heard of Huggle, this app is based on location, connecting you with people who visit the same places you do. Clearly, convenience is king.

Hawaii, where in my head everyone is too busy enjoying their happiness to be swiping all of the time, also chose the efficient Coffee Meets Bagel approach.

Dating App Popularity By StateDating App Popularity By State

As Match had the most number one spots of any app, it's no surprise that it took the top spot in Illinois.

Kansas was one of the few states where EliteSingles came in at number one. With a focus on a refined membership and curated matches, EliteSingles aims for long-term relationships between professionals.

Hinge is all about getting people off of apps and onto dates and it was the top choice for users in Massachusetts.

Who knew the folks of Nebraska were so negative? Their top app was hater and app that — you guessed it — connects you through the things you hate, which actually sounds pretty fun.

What happens in Vegas... stays on Grindr. Grindr, the gay hookup app that needs no introduction, is the most popular dating app in Nevada, home of Sin City.

Match also came top in New York, meaning it was not only the most popular app in the most states, it was the most popular app in some of the biggest states.

Who would have guessed? HER, the queer dating and social app popular among lesbians, was the number one app in Texas.

As you can see, though there are some big-hitters in the dating app world, there are so many popular apps to choose from. So focus on finding the right dating app for you, because there's a whole new world out there once you start swiping.

Which dating app will you be using for St Valentine’s Day? We had a quick look at the dating apps sector across major countries to identify which were the leading apps in each market. One app has managed to be the worldwide market leader by far. However, the challengers depend from one country to another. Check out our report for further details.

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For this analysis, we focused on some major mobile markets per continent. The selected countries were: the United States, Brazil, the United Kingdom, France, Germany, Saudi Arabia, India, Japan, and South Korea.

For each country, we selected the top dating apps - we used our Market Intelligence Top Charts feature to rapidly identify top-performing dating apps in each market. The analyzed apps are: Tinder, Happn, Bumble, LivU, Hinge, Match, Coffee meets Bagel, and Inside Circle.

We then created a report in App Intelligence for these countries and apps to compare their downloads. In a couple of clicks, we could identify worldwide leading apps vs. local leaders. Read below to discover the market share of the leading dating app and which dating apps are specific to a country.

Tinder is n°1 worldwide dating app by far

When we sum the downloads of all the analyzed apps in all the considered countries, Tinder stands out as the leading app by far. This is true on both the App and Play Store.

The download history of analyzed apps across all selected countries and both App and Play Store.

The total downloads of the Tinder app are 3 times higher than the 2nd leading app Happn. Tinder represents 51% of overall downloads (across both Stores), Happn is far behind with 17% of downloads.

Share of downloads by app (App and Play Store summed).

Except for Tinder, the top apps vary considerably from App to Play Store

If we look at the total downloads of these apps across the selected countries on the App Store and the Play Store separately, we see that apart from Tinder, the top apps are totally different. On the Play Store, Happn and LivU appear in the 2nd and 3rd positions with 23% and 12% of download share respectively. On the App Store, Bumble and Hinge are the apps behind Tinder with 22% and 15% market share.

Share of downloads by app: Apple App Store vs. Google Play Store

These numbers show how different apps focus on each store. Tinder has a leading presence in both stores, however, Bumble and Hinge get most of their downloads from the App Store (66% and 79% respectively). Happn and LivU, on the other hand, concentrate their downloads from the Play Store with 87% and 86% of download share.

Share of downloads from the App and Play Store for each app.

Some countries are more fragmented than others

If we dig into the data per country, we see that Tinder is always the leading app. However, 2nd and 3rd apps differ from one country to another. We can also see that some markets are more fragmented than others.

Top 3 dating apps across countries (downloads from App and Play Store are summed)

According to the graphs above, we can see that the apps Bumble and LivU are the two dating apps that have managed to tap into the largest number of countries. Bumble appears among the top 3 apps in 7 of the 9 countries, and LivU among 5 out of 9.

We can also see that the app Happn is a real Tinder challenger in Brazil, India, and France. In these countries, Tinder’s position as leader isn’t as established as elsewhere, with the Indian market being the most fragmented. On the other hand, we can see that in Germany, Japan, South Korea, and Saudi Arabia, Tinder has totally crushed the competition with more than 70% of download share each time.

In addition, it’s interesting to note that Hinge appears in the top 3 dating apps of the English markets (US and UK), highlighting a focused strategy for that app. This also explains why the app gets such a high share of downloads from the App Store since both these markets have a high share of iPhones.

Finally, to totally interpret these numbers, it’s important to consider the size of each market. We had a look at the share of downloads from the lifestyle category that are driven from each of these countries on the App and Play Store.


Download share of the Lifestyle category by country

On the App Store, the US is by far the biggest market, with 44% of downloads from the Lifestyle category coming from that country. Japan is in 2nd position, emphasizing the importance of this country in terms of App Store downloads from the Lifestyle category.

Dating App Popularity By State

On the Play Store, the leading countries are India (30%) and Brazil (21%), with the US only appearing in 3rd position (15%). South Korea and Japan also constitute big markets that aren’t to be ignored.

Continental EU countries and Saudi Arabia, however, are quite small markets for the Lifestyle category on both the App and Play Store. This is an indicator of how mobile dating is accepted in these countries.

A quick summary of Mobile Dating

To summarize,

  • Tinder is by far the world’s largest dating app, the app alone gets more than 50% share of total mobile dating downloads.
  • In some markets such as Germany, Japan, and South Korea, this leadership even goes up to more than 70% of download share.
  • India, France, and the United Kingdom are the most fragmented markets, with challenger apps such as Happn and Bumble representing a good portion of total download share.
  • Mobile dating is a big thing in countries such as the US, Brazil, Japan, and South Korea. However, the market is much smaller in countries such as France, Germany, and Saudi Arabia.

All this data was gathered from AppTweak’s App and Market Intelligence features. Sign up to the 7-day free trial and access this huge pool of data to conduct your own market research.

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